Car Wash Programs and Promotions - Lustra Professional Car Wash Care ProductsCar Wash Marketing Car Wash Car Marketing Marketing Car Wash Programs Programs Promotions Car Wash Promotions Environmentally Friendly Environment Earth Ready EarthReady Earth Ready Program Earth Program LustraShield Lustra Shield Windmaster Signs Car Wash Marketing Car Wash Car Marketing Marketing Car Wash Programs Programs Promotions Car Wash Promotions Environmentally Friendly Environment Earth Ready EarthReady Earth Ready Program Earth Program LustraShield Lustra Shield Windmaster Signs

Earth Ready Products Logo

Marketing SamplesThe Earth Ready® program provides products and marketing tools so you can demonstrate to your customers, employees and community the commitment your organization has to be environmentally responsible.

This program uses products that are non-toxic, friendly to the ozone layer and free from aromatic solvents, NPE, HF/ABF and other harmful substances. This full line of products includes presoaks and detergents, foaming polishes and conditioners, sealants and drying agents, wheel and tire cleaners, specialty and detailing products.

Additionally, this program communicates these environmental benefits to the consumer encouraging them to recognize and make the choice toward more environmentally friendly car wash solutions.

For over a decade Lustra has been working diligently to address the issue of environmentally conscious car wash chemical products. We are committed to creating innovative products that are safe for people, our communities and the environment. Our Earth Ready™ program is the next step in a long history of commitment to achieve the highest quality and safety for you, your employees and the car wash consumer.

Please contact us with any questions or if you would like to know more about the program and it's products.

Click Here to read the Earth Ready Press Release.

Dotted Separation Line

LustraShield Windmaster

LustraShield logo

Demand for this additional service creates a new profit opportunity for your car wash. Offer it a la carte, or create a new “Gloss” package and watch how LustraShield™ Total Surface Gloss adds some Additional Shine To Your Bottom Line...

LustraShield™ Advanced Brightening Polymers reflect otherwise unseen “white light”, bond together to provide a protective barrier, and produce a smooth surface that increases the vehicle’s gloss.

Utilizing the latest innovations in Polymer Technology, LustraShield™ Total Surface Gloss works to Bring Back a Vehicle’s Showroom Shine.

LustraShield Features LustraShield Advantage Operator Benefits

LustraShield is Equipment Friendly.

  • Does not swell injector O-rings
  • Does not adhere to stainless components.
  • Does not clog foot valves & feed lines.
  • Reclaim compatible.
  • Increased uptime.
  • Fewer service calls.
  • Operator satisfaction.

LustraShield is a Proprietary Polymer based formula that bonds instantly to car.

  • Beads water immediately upon application.
  • Doesn't require extended "curing" time.
  • Has visual impact without use of secondary products.
  • Won't seal in dirt after repeated applications.
  • Instant customer gratification.
  • Works on its own without cost of drying agent or other sealant.
  • A clean, dry, shiny car time after time.

Provides Customer Value.

  • Selling product performance vs. a "name".
  • Customer sees performance and purchases extra package time after time.

Customer Focused Marketing Materials

  • Sharp, clear product benefit message (P.O.P.).
  • Silent salesman drives upper package sales & proftis.

Available only at Professional car washes.

  • You don't have to compete with big box retailers or support do-it-yourself or driveway washers.
  • Drives repeat wash sales and builds wash loyalty.

High Value to Cost ratio

  • Lower cost per car for product application.
  • Improved operator revenues.

High Repeat Sales ratio

  • Continue customer satisfaction and increased usage.
  • No sales decline after first several months.

Lustra Distributor Organization

  • World class service on a local level.
  • Supplied by a true "partner" to help you drive your profits.
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1997 American Blvd. De Pere, WI 54115-5606
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